Windowed Dry Food - Flowpack

What is Windowed Dry Food Flowpack Packaging?

One of the most widely used methods for fast-moving consumer goods and cost-effective packaging solutions, Windowed Dry Food Flowpack Packaging is a flexible system that allows products to be packaged rapidly on horizontal packaging machines (HFFS). Ideal for legumes, nuts, biscuits, pasta, and confectionery, this structure showcases the naturalness and freshness of the food directly to the consumer through its transparent window. Offering high production speeds and cost efficiency, the flowpack (pillow pack) design is one of the most effective packaging solutions for brands to reach wide audiences.

Importance of Windows and Protection in Flowpack Design

Flowpack packages typically feature a three-side seal structure (top, bottom, and back fin seal). The transparent window integrated into this structure positively influences the consumer's purchasing decision by highlighting the product's color, size, and cleanliness. Despite the visual transparency, the remaining parts of the package are coated with high-barrier films to provide full protection against moisture, dust, and external odors—the biggest enemies of dry food. This ensures that products reach the end consumer as fresh as the day they left the factory.

Flowpack Advantages for the Dry Food Sector

1. High Production Speed: It adapts perfectly to mass production lines, allowing for more packaging in less time.
2. Cost Savings: Offers an economical solution with less film usage and lower energy costs compared to other packaging types.
3. Lightweight and Flexible: Occupies minimum space during logistics and optimizes shipping costs.
4. Wide Design Area: The combination of the printed surface and the transparent window allows the brand to look professional while maintaining product transparency.

Material Structure and Technical Details

Flowpack packaging is offered with different lamination options based on the weight of the food and shelf life expectations:

1. OPP / CPP Structure: A standard economical and durable structure providing high gloss and clear window visibility.
2. PET / PE Structure: Preferred for products requiring stronger seal strength and extra puncture resistance.
3. Matte or Glossy Finish: Outer surface options that enhance tactile and visual quality in line with the brand's prestige.